Monday, March 29, 2010

Why the Census is Critical to Community & Economic Development

Census 2010 is under way. Forms were mailed to 120 million households about two weeks ago.  Thursday, April 1 is Census Day. This is the day that, ideally, all forms should be returned.

An accurate census count is critical to economic development for multiple reasons. Pass along to your employees and friends the importance of full participation to your community’s future well being.

Most people are aware that results are used to determine seats in the U.S. Representatives – critical to a community’s representation in the federal government. But did you know that accurate data are critical in deciding how more than $400 billion per year is allocated for projects and services such as roads, schools, hospitals and job training centers? That’s more than $4 trillion over a 10-year period. Just 100 uncounted people can mean the loss of millions of dollars for a community between 2010 and 2020.

Particularly important in this economic climate, accurate data are key to attracting new businesses and the development of existing businesses. Businesses and consultants use census data to research markets, plan investments, analyze trends, understand consumer needs, locate pools of skilled workers, plan marketing strategies, and more. Used to identify where to locate shopping centers, offices, factories and more, accurate data directly impact the creation of new jobs!

It only takes 10 minutes to fill out the form, and completed forms are confidential. Remind your employees and acquaintances to mail their completed forms as soon as possible.

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