Carroll Area Development Corporation (CADC)and Western Iowa Advantage (WIAD), an eight county economic development marketing partnership, announce the creation of a unique marketing tool to attract companies to Carroll County. National promotion of WIAD's Speculative Buildings begins this month.
Eighty percent of companies looking to expand or relocate seek an available building, which are scarce in Carroll County and Western Iowa right now. Speculative buildings are expensive to build and especially risky in a slow economy. Not satisfied with the concept of merely having plans on file for a potential building, CADC and WIAD developed a marketing concept around plans and "fly-through" video that locates images of a speculative building in eight industrial parks in Western Iowa.
A "virtual" speculative building is located in Ashwood Business Park, north of Farner-Bocken Co. on Griffith Road in Carroll. Click below to see a video. Additional marketing includes national advertising targeted to decision makers and site selection consultants. On-site signage, website enhancements and a local campaign to contact companies and developers are underway. Additional Carroll County sites are being considered for the program.